Ep. 075 / JLo's Alcohol Brand Launch: A Cocktail of Mixed Messages

JLo launched a low-alcohol cocktail brand. Shocked? So are we. In this episode, we discuss the controversy surrounding Jennifer Lopez's alcohol brand launch despite her past advocacy against drinking. We explore the importance of aligning personal values in branding and compare it to Blake Lively's successful launch of the non-alcoholic brand Betty Buzz.

Kat also provides advice on launching a successful venture while staying true to your values and suggests how JLo could have improved her launch. Tune in to hear our thoughts on JLo's launch and our insights on personal branding and values.