Ep. 067 / Why branding is more than your logo

Branding goes beyond just a logo, and in this episode, we explain how branding encompasses the essence of your brand's message, values, imagery, and interactions with the world. We emphasize the importance of building a meaningful relationship with your ideal customers or community and the impact it has on your brand's reputation. 

Candace shares her insights on building your brand with intention, highlighting the significance of taking control and shaping your brand consciously rather than allowing others to brand you unintentionally. We discuss how branding is an ongoing journey that allows you to discover and embrace different facets of yourself, fostering confidence and facilitating meaningful conversations. 

Discover why branding is described as a living, breathing entity and how it is not an exact science. Instead, it sets you free, granting you the luxury of choice.