Ep. 148 / The Power of Authenticity: Theoni Rapo Reveals How to Dominate Social Media

How has social media changed the game for personal branding and business growth? Today we're diving into this topic with Theoni Rapo. Theoni has experienced a remarkable journey, transitioning from giving financial advice to her sorority sisters to establishing herself as a successful entrepreneur through her TikTok content.

We discuss the crucial role of being authentic and using your unique voice, the effects of maintaining a consistent and adaptable content strategy, and the necessity of setting boundaries and managing time to stay productive. Theoni also shares her ambitions to delve into public speaking and storytelling, as well as the hurdles she faces when navigating the complex regulations of discussing financial matters on social media platforms.

Tune in to this episode to gain access to Theoni's wisdom about authenticity on social media.

About Theoni:
I'm 26 years old, I'm a mom to an almost 2-year-old little man, married, and live on the beaches of DE. I got into the mortgage world when I was 18 years old as a banker assistant and have been in the industry through college, and the last 2 years have been 100% commission and referral-based. I love social media and the potential it has to educate the public, especially the youth on mortgages and finance while also building a platform to get organic leads.

📣 Follow Theoni on:
Instagram
TikTok